Sling TV and DISH have expanded their strategic relationship with Willow TV International for the Willow cricket channel.
The agreement brings some of the world’s most popular cricket matches and events including ICC, India, Pakistan, Australia, South Africa, West Indies and other top teams to cricket fans in the US, in high definition, as well as arrangements for coverage of live overlapping matches. With Willow included in most major South Asian packages, Sling TV and DISH customers will have access to the most extensive cricket programming available in the US.
This agreement marks the first time that major ICC events, including the highly anticipated ICC World Twenty20 2016, which begins March 8th, will be provided at no additional charge on the Willow cricket channel. Previously many of these events have only been available via pay-per-view.
“We are proud to have supported the launch of the Willow cricket channel in 2010, and by extending this longstanding relationship, we are not only bringing our customers the best in live cricket for years to come, we’re delivering on our commitment to make Sling TV and DISH ‘your home for cricket’,” said Chris Kuelling, senior vice president of programming for Sling TV and DISH. “With this agreement we are now able to bring U.S. viewers the most comprehensive cricket offering in the market, all in high definition.”