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Entertainment giant Warner Bros has agreed to buy DramaFever – a US-based streaming and on-demand service with a focus on Korean content. The move comes as the Time Warner company seeks to appeal to a wider, younger audience via streaming and other digital services.
Warner Bros is buying DramaFever from Japan’s Softbank, which bought the firm in 2014. The service is currently available in 20 countries.
“Warner Bros is truly the ideal home for us,” commented chief executive and co-founder of DramaFever, Seung Bak.