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Although Apple’s iOS operating system still sees the bulk of TV Everywhere (TVE) authentications, analysis from Adobe Digital Index (ADI) shows TVE consumption slowly moving toward connected devices, such as Apple TV and Roku.
According to ADI’s Q4 Digital Video Benchmark report, iOS share of TVE decreased 20 per cent year over year (YoY), while connected devices saw 31 per cent growth.
“Marketers need to be aware of
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