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HBO plans to expand its online streaming service, HBO Now, to Argentina and Brazil this year, extending a global push to reach new viewers who pay for broadband but not TV.
Brazil is already HBO’s biggest Latin American market, HBO CEO Richard Plepler said. “You’re just adding to the opportunity for the consumer to have a way to get HBO,” he commented. “When we looked at Brazil we saw a huge opportunity there, a huge opportunity with our current partners there. Same in Argentina.”
HBO Now is currently available in 9 countries worldwide, including the US, Mexico, and throughout Scandinavia. Netflix, by contrast, is now available in over 190 countries, and every major market except China.