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Reed MIDEM has revealed highlights of an extensive 4K Ultra HD programme at MIPTV which takes place in Cannes, France, from April 4th – 7th.
The content-rich programme with full 4K projection, includes 12 conference sessions and a keynote speech on April 5th delivered by Bill Baggelaar, Senior VP Technology, Sony Pictures Entertainment. Bill Baggelaar will discuss the challenge of producing high-quality Ultra HD episodic drama on time and on budget.
Also part of the programme is MIPTV’s 4K World Premiere Screening of NHK’s new Asian Fantasy series, ‘Moribito: Guardian of the Spirit.’ Delegates will have the opportunity to watch the first episode of the series on Monday, 4 April during the MIPTV Opening Party.
Atsushi Ochi, Senior Producer at NHK said: “It took three years of filming to adapt the original 12-volume Moribito novel to 22 episodes of drama for television. 4K technology helped to visualise the grand scale of the original story in a very colourful and vivid way”.
Other companies presenting extracts of new Ultra HD content during the conferences include Atlantic Productions, BBC, DJazz, Eutelsat, Globo TV, Insight TV, In Front Sports, Orange, Paramax, Pearl TV, Red Bull Media, Saint Thomas Productions, SkyPerfect TV, Sky Italia, Travel XP and UHD-1.
According to the 4K Ultra HD programme’s Executive Producer, Advanced-Television’s Chris Forrester, “By any measure this is the biggest gathering of top line broadcasters and programme producers to showcase the most spectacular examples of 4K content and the latest news on Ultra HD transmission.”
The official Knowledge partner of the MIPTV 4K Ultra HD programme is Sony Corporation (Japan) which provides the 4K projector technology as well as the TV set demos for Ultra HD and HDR (High Dynamic Range).
Interviews with key participants will appear on Sony’s YouTube channel, Mip TV and here on Advanced-Television.