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PCCW Media has launched Viu over-the-top OTT mobile video entertainment service in India and Malaysia.
Offered as a freemium service, Viu provides viewers in both markets with free access to thousands of hours of premium content for local users. For Viu India, consumers get free access to a vast archive of content from Bollywood and Hollywood top studios such as Media Prima, Sony Pictures, Sony Music, BBC and CBS. Viu India viewers can also choose to subscribe to premium service which is ad-free with access to additional quality content.
As for Viu Malaysia, its content comprises the latest Korean drama and variety series from the top four South Korea broadcasters namely SBS, KBS, MBC and CJ E&M, as well as Chinese, Bollywood, Tamil, Indonesian and Malaysian programmes to bring together a locally relevant content offering. As in India, viewers in Malaysia can choose to subscribe to ad-free premium service with access to additional premium content through Viu’s telecoms partner, Telekom Malaysia Berhad.
Commenting on the launch, Janice Lee, Managing Director of PCCW Media Group said, “Viu has been very well-received in Hong Kong and Singapore and it consistently tops the charts in free app downloads. The quick deployment and launch of Viu in Malaysia and India following hot on the heels of our Singapore launch in mid-January bears testament to our commitment to become the pre-eminent provider of mobile video entertainment service in Asia. We have every confidence in Viu’s success in these markets given our appealing content and the support of our strategic partners in these markets.”