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Fashion One goes 4K over MENA

Fashion One 4K has gone live on YahSat over the Middle East and North Africa region, and is fully free to view. Described as the “World’s first global Ultra HD channel” the broadcaster showcases fashion, entertainment and lifestyle programming, and all shot in 4K.

Fashion One says it has been upgrading its production format from HD to Ultra HD since 2014 and now owns an extensive library of Ultra HD content with 100 per cent content rights. Fashion One 4K currently carries the latest fashion and entertainment content such as new seasons of the active lifestyle series Model Yoga, the global culinary adventures of Fashion On A Plate, and the sustainable fashion docu-series Eco Fashion. Other programming includes specials like The Ultimate Style Guide and Fashion Around the Globe, presenting something for everyone.

“With the launch on Yahlive, Fashion One 4K now has access to millions of viewers in the Middle East on top of the previous coverage over Asia, Europe and Americas,” said a company statement.

Sami Boustany, CEO of Yahlive said: “Yahlive provides broadcasters with cutting-edge transmission solutions and a platform to connect with communities near and far. With only two months into the new year, we have already accomplished a great milestone for our industry and customers alike. The roll out of our first free-to-air 4K channel in the region reflects our readiness and commitment to deliver the best content and quality to audiences in the region and providing them with immersive real-life viewing experiences. With 4K TVs gradually becoming more affordable and available, we believe viewers in our region should have access to relevant content and superior quality without having to pay a premium for it. We will continue to work closely with our partners to offer content diversity to a wide range of audiences, in the best viewing quality”.

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