DirecTV to challenge Sling TV?
March 9, 2016
By Chris Forrester
AT&T-owned pay-broadcaster DirecTV is to create a competitor to Dish Network’s Sling TV service.
Sometimes described as pay-TV ‘lite’ or a ‘skinny bundle’, Sling TV has packaged a brought together a package of lower cost channels and all on a simple sign-up and pre-pay plan without complicated sign-up obligations or long-term subscription commitments. By including popular channels such as ESPN and Time Warner’s CNN, TBS and TNT, Sling TV has managed to appeal to broadband (or wireless) users.
DirecTV is already offering a couple of products (DirecTV Now and DirecTV Mobile) which offers some of Sling TV’s flexibility. Widespread reports in the US suggest that DirecTV is assembling a direct competitor, perhaps with more channels but for a similar price package (Sling’s basic offering starts at $20).