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Rebranded Creative Content Australia to combat piracy

The IP Awareness Foundation, the Australian film and television industries’ body for the promotion of copyright, creative rights, piracy research and education resources, has rebranded as ‘Creative Content Australia’.

The organisation has expanded its membership, appointing long-time copyright advocate Graham Burke, Co-Executive Chairman and Co-Chief Executive Officer of Village Roadshow as Chair, and new directors Damian Keogh AM, CEO of the Hoyts Group and Jo Bladen, GM-Studios, The Walt Disney Studios.

Creative Content Australia’s Executive Director Lori Flekser, welcomed the appointment of the new members and Graham Burke as Chair: “The aim of our organisation has always been to contribute to a more informed debate about legal access to film and television content. Graham, Damian and Jo, along with our existing board members, are passionate about promoting the value of copyright. They are invaluable advocates of Creative Content Australia’s research, educational resources and consumer awareness campaigns. While we are starting to see a change in attitude towards piracy, there is still much work to be done.”

Burke said the IP Awareness Foundation had contributed significantly to the understanding of copyright and its role in Australian society. “The research finds that Australians say they are now much more aware that the industry is increasingly making more movies and TV shows available in a timely and affordable way, and I’m looking forward to seeing Creative Content Australia produce new consumer campaigns to highlight the benefits of accessing content legally, as opposed to the great damage caused to our creative industry by piracy.”

Creative Content Australia will continue to add to the considerable body of research on piracy amassed by the organisation since 2007 and will expand distribution of key education resources about copyright to schools across Australia.

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