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FreeWheel has released its Q4 2015 Video Monetization Report that examines the state of the video market.
The research highlighted some key findings from the quarter – and 2015 as a whole. For example, European broadcasters monetised the majority of their dynamically served content across long-form on-demand, now accounting for 88 per cent of total video ad views, compared to just 23 per cent in the US.
The findings also revealed the following:
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