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LG reveals Super UHD line for 2016

LG Electronics USA has revealed pricing and availability for its 2016 ‘LG SUPER UHD TV’ series, the company’s premium line of LED-backlit LCD 4K UHD TVs, which were previewed at CES 2016. LG SUPER UHD TV models feature LG’s most advanced LED picture quality ever and offer the first complete high dynamic range (HDR) experience with support for both DolbyVision and HDR10.

“Leading the way with HDR, LG continues to pioneer picture quality innovation in both our OLED and LED UHD TVs. With our new LG SUPER UHD TV line-up, we’re delivering our best 4K LED TVs yet offering consumers a superior viewing experience with four times the resolution of Full HD, over a billion rich colours and elevated brightness, along with the first available complete HDR experience,” said David VanderWaal, vice president of marketing, LG Electronics USA. “LG SUPER UHD TVs are the first to be compatible with all HDR formats for images that come to life as never before along with access to the most HDR content choices.”

The 2016 LG SUPER UHD line-up comprises three series (UH9500, UH8500, UH7700) with nine models in 55- to 86-inch class screen sizes. From late March, 55-, 60- and 65-inch class models from the new UH8500 and UH7700 series have been available for purchase at retail stores nationwide. Additional LG SUPER UHD TV models will be available, including a 75-inch class model from the UH8500 series and the entire UH9500 series 86- and 65-inch class models, will be available later this spring. The models vary in price from $1,799 (€1,630) for the 55-inch UH7700 to $9,999 for the 86-inch UH9500 at the top end.

The entire LG SUPER UHD line-up boasts LG’s advanced IPS 4K Quantum display technologies, which enhance colour reproduction. For example, Color Prime Plus creates vivid images with greater depth and realism by magnifying the range of colours that can be displayed on the screen. With the IPS 4K Quantum Display, the picture stays the same from any viewing angle, so viewers can sit anywhere in the room without experiencing picture distortion.

Another LG innovation, ‘Billion Rich Colors’, uses 10-bit processing power to give LG SUPER UHD TVs the capability to render more than one billion possible colours for an impressive level of realism.

Similar to its 2016 LG OLED TVs, LG teamed up with premium audio manufacturer harman/kardon to give the LG SUPER UHD TV a deep, rich sound system.

All LG SUPER UHD TV models come with the newest generation of LG’s webOS Smart TV platform. LG’s webOS 3.0 adds advanced new features to make finding and switching between LG’s expanded content options – including broadcast TV, streaming services and external devices – simple and fast.

LG SUPER UHD TV series feature Super HDR technology, enabling these sets to show next-generation HDR content that has been specially mastered to reveal brighter brights and darker blacks with greater shadow detail for a more cinematic experience. Super HDR combines LG’s ULTRA Luminance technology to boost peak brightness and improved black level performance along with LG Color Prime Plus technology to heighten HDR performance and incorporates Dolby Vision technology, making them the first sets compatible with all HDR formats currently available.

“Dolby Vision brings images to life on the new LG SUPER UHD TVs with a combination of brighter highlights, increased contrast, ultra-vivid colours and sharper details,” said, Roland Vlaicu, Dolby Laboratories vice president, consumer imaging. “With a robust slate of Dolby Vision titles already available through streaming service providers, consumers are guaranteed an unparalleled HDR experience in their living room, where watching TV is now more like looking through a window.”

LG is working with leading global content providers, including Amazon Video, Netflix and VUDU, to offer LG SUPER UHD TV owners HDR streaming content on LG TVs through its webOS Smart TV interface.

Amazon Video currently has titles available in HDR on LG TVs and will soon begin offering a Dolby Vision enhanced experience. “Amazon Video provides customers with HDR content today, and we’re thrilled to work with LG to extend our premium offering to include a Dolby Vision enhanced HDR experience on LG SUPER UHD TVs,” stated Jim Freeman, vice president of digital video at Amazon. “We can’t wait for our customers to have even more ways to enjoy a premium movie and TV viewing experience.”

“The combination of LG SUPER UHD TV’s picture quality and high dynamic range compatibility enables Netflix to deliver an even more visually stunning experience,” said Neil Hunt, chief product officer, Netflix. “We look forward to delivering the potential of HDR across a growing number of titles over the coming years.”

Most major studios have announced support for Dolby Vision and Dolby estimates as many as 100 titles could be available by the end of 2016. Currently, VUDU offers more than 30 Dolby Vision titles for consumers to enjoy at home.

“VUDU UHD provides customers with Dolby Vision-enabled televisions a cinematic experience at home,” said Scott Blanksteen, vice president of product, VUDU. “We’re excited to team up with LG to offer this premium experience to more customers.”

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