Shifts in the way people consume video content are changing how marketers strategise about video advertising. Increased consumption of snack-sized content, for example, has made shorter video ad formats more popular. Concurrently, longer video ad formats have become increasingly prevalent as marketers start to invest in custom content created for digital platforms.
While marketers are
This content is restricted to site members. If you are an existing user, please login. New users may register below.