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A+E Networks will launch Lifetime in Turkey on April 26th, its first free-to-air channel in the market.
Lifetime Turkey will be launched through a joint venture between A+E Networks and MCD Medya. Fox Media has been appointed as its ad sales representative in territory.
The channel will roll out programming from its award-winning catalogue featuring successful global franchises from series and specials to groundbreaking movies. In addition, Lifetime Turkey will unveil local formats of some of its most popular series to be announced at launch.
“We are thrilled to further strengthen Lifetime’s global footprint through the launch of our first free-to-air channel in Turkey, and proud to partner with MCD Medya to debut a premium channel for women,” said Mr. Possenniskie. “Additionally, Lifetime Turkey represents a key element of our growth strategy to extend A+E Networks’ portfolio across EMEA. The channel will collectively give us the ability to reach over 19 million households and deliver to advertisers a high-value, upscale audience with real scale.”