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Spanish media group Secuoya is launching next month (April 28th) the new DTT channel Ten, targeted at the so-called “millennials” with entertainment programming based on reality TV and factual content.
With an investment of around €20 million, the new DTT channel hopes to reach a 2 per cent audience share in five years. The channel will rely on branded content to promote all its programmes throughout the day with a significant role of in-house programming.
Seuoya is a Spanish media TV group with 860 staff and a presence in international markets like Peru, Chile, Colombia and the States.