Ten for Spanish DTT
March 15, 2016
From David Del Valle in Madrid
Spanish media group Secuoya is launching next month (April 28th) the new DTT channel Ten, targeted at the so-called “millennials” with entertainment programming based on reality TV and factual content.
With an investment of around €20 million, the new DTT channel hopes to reach a 2 per cent audience share in five years. The channel will rely on branded content to promote all its programmes throughout the day with a significant role of in-house programming.
Seuoya is a Spanish media TV group with 860 staff and a presence in international markets like Peru, Chile, Colombia and the States.