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SNTV, the sports news video agency, has launched SNTV Brand Solutions, a new division dedicated to helping brands create authentic and relevant sports news video to achieve their content marketing goals.
SNTV’s global presence covers more than 40 different sports across the globe, as well as extensive coverage of the world’s biggest events including UEFA Euro 2016 in France and this summer’s Olympic Games in Rio de Janeiro.
The new unit is being led by Niaz Samadizadeh who has joined SNTV from Edelman, where he was Head of Sponsored Content, having previously been Head of Creative Solutions at CNBC.
Martin Kay, Managing Director of SNTV, said: “We are launching Brand Solutions at an opportune time as brands are increasingly recognising the power of utilising authentic, timely and relevant sport video content. Our expertise over the past 20 years in delivering short-form sports news videos to global broadcasters and publishers allows us to deliver sports content across a range of mediums, from episodic video news series to pop-up news channels. Sport is incredibly powerful in telling stories that people care about and our global newsgathering will enable our clients to tap in to the stories making the headlines. We can give brands an edge in today’s crowded landscape, ensuring they are fully activating their sponsorship rights and access by delivering great content marketing campaigns – in real time – to their owned and social platforms.”