Holland: Discovery, NOS Olympics agreement
March 21, 2016
Sticking to its strategy to make the Olympic Games available to more viewers and across more screens in Europe than ever before, Discovery Communications has formed a TV and multi-platform broadcast agreement with NOS in the Netherlands. This deal will make the 2018 and 2020 Olympic Games available to Dutch viewers on both NOS and Eurosport, creating a diverse and multi-faceted offering across linear channels and digital products.
The deal means that NOS will sub-license from Discovery Communications free-to-air audio visual and radio rights for the 2018 and 2020 Olympic Games, continuing NOS’ legacy of uniting the nation through local medal events and the best Olympic Games action. The NOS package of rights also includes digital rights to the content it broadcasts on its linear TV channel. As part of the NOS agreement, Eurosport has exclusive live rights to two key sports for both the 2018 and 2020 Olympic Games, including ice hockey for the Olympic Winter Games PyeongChang 2018. NOS will also be able to broadcast the highlights.
JB Perrette, President of Discovery Networks International, cited Discovery’s goal to engage and entertain local audiences in Europe with the ultimate Olympic Games experience across all screens as a key priority. “This agreement with NOS marks another important Olympic Games partnership deal by Discovery, bringing Discovery another step closer on our ambition to deliver more coverage across more screens than ever before. Most importantly, this is a big win for Dutch viewers who will be able to enjoy all the action, whenever and wherever they choose to watch it,” said Perrette.