Burst, the mobile video technology platform that enables broadcasters to leverage the power of user-generated content (UGC), has announced that Fox Sports Australia is using the Burst platform to acquire, curate and deliver fan-created content for the network’s studio shows and live broadcasts of sporting events.
In pre-game and in-game promotions, Fox Sports will reach out to fans with incentive messaging that encourages fans to record unique, authentic video content from their mobile phones. That content is then easily uploaded via the Burst platform and injected into the broadcast feed or displayed in the venue. Uploads are simple and accomplished without fans needing to download an app to participate. As a result, fans can now play a personal role in the broadcast, studio show or in-venue production.
“The passion that user generated mobile video brings to a live TV broadcast production is unprecedented,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “Burst helps customers convey this passion in an authentic and energising way and gives broadcasters, rights holders and venues an innovative method to create a new category of compelling content – real time fan video.”