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NBCUniversal has confirmed the opening of The NBCU Content Studio. Led by Wendy Wildfeuer, Senior Vice President, The Content Studio, the studio will serve as a developer and producer of original content on behalf of its advertising partners. The content will be distributed on NBCUniversal and outside platforms.
“Branded content is becoming increasingly more important as advertisers seek scaled opportunities to break out of the clutter in today’s crowded media landscape. We have a long history of working with national marketers to reach diverse audiences with custom creative content we develop for clients,” said John Harrobin, Chief Marketing Officer, Advertising Sales, NBCUniversal. “The NBCU Content Studio makes it easier to bring clients the unique ideas and opportunities that only our portfolio of networks and talent can provide. Combined with our massive reach, distribution and advanced audience targeting capabilities, we now have another way to solve our brand partners’ needs, and enable them to build long term value with their customers.”
The Studio will create content for advertisers that is tailored for each individual platform. Clients can also use this content for distribution across their brand platforms which could include their mobile sites, apps and retail channels.