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AsiaSat has reached a multi-year lease agreement with Sony Pictures Networks India (SPN) for a C-band transponder on AsiaSat 7.
SPN is one of India’s leading entertainment television and digital networks. The AsiaSat 7 capacity will support SPN’s expansion of SD and HD television services in India. In April, SPN will start broadcasting on AsiaSat 7 a new bouquet of SD and HD channels to Indian cable and pay TV networks.
“As we continue to expand our TV channel offerings, availability of transponder space is a critical requirement. Our partnership with AsiaSat enables us to expand our reach into the Indian sub-continent delivering quality programming to our diverse audiences. We look forward to working closely with AsiaSat to deliver our industry-leading TV services to more viewers across this dynamic TV market,” said Humsa Dhir, Senior Vice President & Head, PR & Corporate Communications, Sony Pictures Networks India.