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Has America become a marathon nation when it comes to video content consumption? Indications point to “yes”. Seventy per cent of US consumers now binge watch an average of five episodes at a time, and almost one-third (31 per cent) binge on a weekly basis according to Deloitte’s 10th Digital Democracy Survey. In addition to binge watching, nearly half (or 46 per cent) of Americans now subscribe to streaming video services, with millennials aged 14-25 spending more time streaming video content than watching live television.
Additional binge watching and streaming media findings from the survey include:
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