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STARZ unveils new master brand

US pay-TV network STARZ will undergo a “landmark transformation” on April 5th with the introduction of a new STARZ brand campaign and mission, as well as a repositioning and reprogramming of the ENCORE suite of channels under the STARZ flagship brand.

The single master brand approach across the STARZ and STARZ ENCORE networks will not only align the channels with a unified look and feel, but also strengthen the product offerings by providing one point of entry for subscribers both on-air and on-demand. Unlike other premium TV service bundles, this unified on-air, on-demand and online approach will create tremendous marketing and sell-in opportunities for the distributors of STARZ and new STARZ ENCORE products.

Jeffrey Hirsch, Starz President of Global Marketing and Product Planning, said, “As the insurgent in the original programing landscape, STARZ has made a point of serving the fan first, while staying true to the creators and the powerful stories they tell. STARZ is delivering compelling fan-centric experiences for all types of audiences, whether it’s classic movies and westerns, hit shows like ‘Power’ or series and movies that fans have anxiously awaited for decades like ‘Outlander,’ ‘Ash vs. Evil Dead,’ the upcoming ‘American Gods,’ Star Wars: The Force Awakens and Avengers: Age of Ultron. Harnessing the power and resonance of the STARZ flagship brand and bringing the expansive movie and television series offerings under one brand is good for the consumer and the distributor alike.”

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