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From Tuesday 29 March, NHK WORLD TV, the 24-hour international English language channel from Japan’s public service provider, NHK, will launch a consumer-facing, multimedia advertising campaign in the UK with Virgin Media.
Using the slogan ‘Hit the road with NHK WORLD TV’, the campaign is designed to promote NHK WORLD TV’s diverse range of travel programmes, engaging UK audiences in the run up to Japan’s Tokyo 2020 Olympics.
The three-week advertising campaign will launch on Tuesday 29 March with a one day ‘homepage takeover’ on virginmedia.com, showcasing NHK WORLD TV’s travel season. Alongside this, NHK WORLD TV will be advertising its programmes across the London Underground Virgin Media WiFi network, a free extra for major mobile networks in the UK, and Virgin Media TiVo set top boxes.
NHK WORLD TV has also engaged London-based specialist TV PR company, tpr media, to support the promotion of its travel programming output, both to consumer and targeted trade media.
The travel programmes selected for promotion until Tuesday 19 April include:
TOKYO EYE 2020: From iconic landmarks to delicious dishes, this series explores some of the greatest aspects of Tokyo as the Japanese metropolis undergoes a new transformation in the run-up to the 2020 Tokyo Olympics. In each programme presenter Chris Peppler examines a different aspect of the city’s development with input from a range of contributors including Tokyo-based photographer Martin Holtkamp.
Weds 00:30-01:00 / 13.30-14.00 / 18.30-19.00
J-Trip Plan: The number of tourists visiting Japan is increasing year on year and their demand for unique experiences in growing too. This series is great resource for travellers who want to learn more about the country’s food, events, fashion, leisure activities and trends, with insider tips on where to go, and how to get there – from mountain temples to cherry blossom festivals. In addition to the weekly programme, presented by Thane Camus and Amy Ota, travellers can discover a wealth of practical advice and interesting facts on J-Trip Plan’s Facebook page.
Mon 15:30-16:00 / 21:30-22:00
Core Kyoto: This fascinating series delves deep into the core of Japan’s ancient capital Kyoto, exploring the city’s 1200 years of history and culture from the kimono and the koto (a long Japanese zither with thirteen strings) to sake and Kannon (the God of Mercy).
Thurs 0:30-01:00 / 06:30-07:00 / 13:30- 14:00 / 18:30-19:00
Journeys in Japan: The series follows English-speaking visitors as they travel through Japan, exploring local culture, meeting the people and offering insider travel tips rarely found in guidebooks. Each episode focuses on a different topic, from Japan’s snowy mountains to its popular hot spring towns. In one programme, model and actor, Dean Newcombe from Newcastle learns about the practice of asceticism in a Zen temple to prepare for ‘Sominsai’, a naked folk festival in Iwate prefecture.
Tue 0:30-01:00 / 06:30-07:00 / 13:30-14:00 / 18:30-19:00
Thurs 15:30-16:00 /21:30-22:00 (Rerun)
Fri 03:30-04:00 (Rerun)