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Global media company Fullscreen has revealed plans to launch an ad-free SVoD service, which it says is the world’s first video membership experience programmed for the social-first generation.
Debuting internationally on April 26th, the fullscreen service will feature ‘a robust programming slate featuring a diverse library comprised of feature films, scripted and unscripted acquisitions and originals, as well as exclusive content from today’s top creators and social influencers.’ Built for audiences expecting immersive and engaging entertainment, from gossipers and geeks to rebels and revolutionaries, fullscreen will feature fresh content daily, including playlists from their favourite creators, search by mood, social media content creation tools and more.
“This is for an audience that we know and love—a generation of young people that grew up with online video and social media. The phone is their primary screen and they look up to an entirely new breed of creators and stars,” said Fullscreen Founder and CEO George Strompolos. “We’ve created something special for them that feels more in tune with the way they want to experience great entertainment.”
Targeting Fullscreen’s highly-engaged 13 to 30-year-old audience, the subscription service will feature more than 800 hours of content and will be available anytime, anywhere at www.fullscreen.com and via iPhone, iPad, select Android Phones and Chromecast for $4.99 per month. The service will be available for global purchase at the same price point with over 90 per cent of the original content and a large selection from the content library. Additional device support will roll out to other Internet-enabled devices later this year. fullscreen will offer a 30-day free trial to encourage sampling, providing subscribers with access to a variety of programming options that both challenge traditional formats and celebrate the next wave of emerging talent, in front of and behind the camera.
Fullscreen also announced that AT&T has signed on as the premier launch sponsor for the new service. AT&T will collaborate with Fullscreen to market and promote the service with special offers for AT&T’s more than 100 million video, mobile and broadband customers. Also, Fullscreen and AT&T will co-produce premium content that will air both on fullscreen SVoD and on a Fullscreen programming block on AT&T’s AUDIENCE Network, available to DirecTV and U-verse TV subscribers.
Fullscreen is majority owned by Otter Media, a partnership between AT&T and The Chernin Group.
“fullscreen SVoD is an important part of our entertainment strategy for this demographic and a great fit with our mobile, video and broadband services,” said John Stankey, CEO of AT&T Entertainment Group. “We’re pleased to be working with a proven leader in creating content for millennials that’s relevant, social and designed for viewing on mobile and other connected devices.”
Peter Chernin, CEO of The Chernin Group, stated: “We believe that SVoD services and OTT offerings are the future of video entertainment, and we are incredibly excited about the fullscreen SVoD launch. fullscreen SVoD will be uniquely positioned in the marketplace, with a signature personality and strong product features designed specifically for a millennial audience. We are delighted to expand our working relationship with AT&T who has been a great forward-thinking partner, and we can’t wait to deliver this service to as many connected consumers as possible.”
Strompolos added: “AT&T is the ideal partner for content creators like us. They’re leaders in entertainment, mobile and Internet service, and share our vision for new content models that give people the entertainment they want on their screen of choice.”