Discovery Networks has named Vera Buzanello as Executive Vice President (EVP) General Manager of Discovery Networks Iberia, responsible for Spain and Portugal. Having led the distribution side of the business in Iberia for a number of years previously, Buzanello is returning to a market where she remains extremely established within the industry. Her new role as General Manager has a central focus on defining and implementing the growth strategy of Discovery Networks in the region, which includes 7 channels.
Buzanello, who has worked for Discovery Networks for seventeen years and has until now led distribution strategy and affiliate relations for Discovery Latin America (DLA), will also retain oversight of key strategic distribution relationships for the region.
Buzanello commented: “I am very excited about this new professional adventure. The team continues to provide excellence in both creative terms and in its production of outstanding original content. My goal is to expand the business in both Spain and Portugal to offer Discovery’s innovative and high quality content to more viewers. I am fully committed to ensuring the Discovery brand becomes an even stronger force amongst viewers, institutions, partners and investors in Iberia’s TV market.”