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Sky to stream content on Facebook

Sky will stream a range of news and sport content directly through social media giant Facebook in the coming months, according to the company’s digital director Lucien Bowater.

In a company blog post, Bowater said that Sky will give a “unique behind the scenes look” at a number of major sporting events and breaking news stories by streaming on Facebook Live.

“We’ve already been experimenting with it, and the results have been impressive. In less than 24 hours since its release, more than 100,000 people viewed Michael Atherton’s exclusive interview with Freddie Flintoff and Kumar Sangakkara at the T20 World Cup. In news, similar numbers watched Mark Stone’s live report on the migrant crisis in Calais,” said Bowater.

“The platform works for us because it allows our news and sports teams to connect with the audience in a slightly different way – offering a different perspective, one that might not otherwise be possible in such a fast moving environment.

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