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Cablevision Systems has announced the integration of Hulu into the Optimum TV experience, enabling customers to access the online streaming TV service directly from the Optimum TV interactive programme guide on all current-generation set top boxes. With this launch, Optimum is the first cable provider in the US to activate a channel dedicated to Hulu’s vast content library including current season broadcast programming, libraries of classic content, hit movies and Hulu Originals.
The Hulu service can be accessed through Optimum channel 605. Customers who already have a Hulu subscription can seamlessly access the service by tuning to the channel from their HD set top box and signing into their Hulu account. Customers without a Hulu account can access a free trial offer and then subscribe to the service through Optimum by visiting channel 605 or logging in to optimum.net.
The launch of Hulu on Optimum TV is powered by ActiveVideo’s CloudTV StreamCast product, which enables online video content to be delivered to set top boxes in a customer’s home.
“As Hulu’s first cable distribution partner, Optimum is pleased to also be the first provider to offer the unique ability to access Hulu directly from the program guide,” said Tom Montemagno, Cablevision’s executive vice president of programming. “This new delivery of Hulu, facilitated by ActiveVideo cloud technology, provides Optimum customers with a truly unparalleled experience when accessing their cable and Hulu subscriptions from their television.”