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Neustar expands to connected TVs

Neustar, a provider of real-time information services, has announced the expansion of its long-standing partnership with Tremor Video, the video marketplace, to include precision targeting across desktop, mobile, and now, connected TV inventory.

“CMOs can’t ignore the figures and steep rise in adoption of connected TVs,” said Michael Schoen, vice president of Marketing Services, Neustar. “Advances in targeting beyond demographics give advertisers a golden ticket in delivering a consistent omnichannel advertising experience to consumers. At this juncture in our partnership with Tremor Video advertisers are seeing real value in our authoritative audience data especially as digital video is rising rapidly and becoming part of the living room,” he added.

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