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Technicolor, a technology specialist in the media and entertainment sector, and Vubiquity, the global content service provider connecting content owners and video providers to deliver entertainment to viewers on any screen, are working together to accelerate the availability of High Dynamic Range (HDR) content to consumers around the world. Vubiquity will incorporate Technicolor technologies to offer the industry’s first “in-network” HDR up-conversion and delivery service to network service providers and content owners.
Until now, access to HDR content has been limited to a small number of theatrical titles and OTT episodic programmes delivered to HDR Smart TVs. The service will enable any network to offer consumers both live linear programming and VoD in HDR. It will dincrease the amount of enhanced content available to consumers over a growing variety of TVs and devices, including set-top boxes. It also introduces business opportunities for TV networks, broadcasters and pay-TV providers interested in offering new premium services.
“This announcement contributes to Technicolor’s ongoing mission to bring the best and most immersive cinematic-quality experience to as many people as possible around the world,” said Mark Turner, VP Corporate Partnerships & Alliances at Technicolor. “Vubiquity has a global network with hundreds of content partners and distributors. By embedding Technicolor technology into Vubiquity’s services, visually richer HDR experiences can reach more consumers at a faster pace.”