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BroadbandTV (BBTV), the world’s largest Multi-Platform Network (MPN), has revealed that it is the number three video property in the world. The MPN follows only mega-platforms Google and Facebook, according to the latest comScore Top 100 Video Properties Worldwide report for Unique Viewers.
When compared to the top two, BBTV’s unique video viewership is 53 per cent the size of Facebook, and a third (31 per cent) of Google’s, showing that one out of every three people that consumed video content across Google sites, including YouTube, watched BBTV content in February this year. BBTV is now ahead of leading music brand VEVO, it achieves a staggering 42% more unique video viewers than media giant AOL, and 125 per cent more unique viewers than social media platform Twitter.
comScore Top 100 Video Properties Worldwide report for Unique Viewers, February 2016
|Ranking||Video Property||Worldwide Unique Viewers Feb-16 (000)|
The leading MPN, and largest distributor of short form video content is increasing its unique viewers lead over its competitors, with 28 per cent more than its nearest competitor, Maker Studios, acquired by Disney in March 2014. In comparison to AwesomenessTV, which recently made headlines with the 24.5 per cent stake made by telecom giant Verizon, BBTV is 11.7x (1,070 per cent) larger in unique viewers.
“We’re one of the largest creators and distributors of short form content globally, and the business continues to develop at an incredible rate, we’re now poised for another period of significant growth,” commented Shahrzad Rafati, Founder & CEO, BroadbandTV. “In 2016, we expect to accelerate further as we continue to scale the business both domestically and internationally, expand our verticals, create and distribute compelling content across more platforms, and further diversify revenue streams.”
This news follows BBTV’s rebrand, and a host of major accomplishments in the last 12 months, including the acquisition of top digital-first kids content producer, YoBoHo HooplaKidz, and the launch of HooplaKidz network later in the year; a partnership with The Huffington Post to establish Outspeak, a next-generation citizen journalism brand, and the recently launched Windfall, a comprehensive offering to find, develop, and service music artists across all platforms in partnership with BMG.
BBTV’s content creators span a number of key media brands including: TGN, the most engaged gaming network; Opposition, the largest hip-hop music network; number one Electronic Dance Music (EDM) network, WIMSIC, in addition to HooplaKidz, Outspeak and Windfall.