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Groovy Gecko, Facebook deliver access to live video API

Groovy Gecko has partnered with Facebook to integrate with its live video API. The new live video API will offer content providers the ability to stream videos live into a Facebook player. As a Facebook API, it will also make use of the benefits of the platform’s autoplay functionality, making videos play automatically within News Feed.

Groovy Gecko has integrated with the API, which content providers will use to setup each video to be streamed into the platform. Groovy Gecko has delivered a large number of live video feeds into Facebook for its clients, including a live Q&A with Thierry Henry and Cesc Fabregas and the Economist’s Pride and Prejudice event, as well as webcasts for Coldplay, The Muppets Movie, Kylie Minogue and more.

“There has already been a dramatic rise in the use of video on Facebook over recent months. The launch of this live video API will undoubtedly revolutionise this further, making it simple for content providers to stream live content directly in the platform,” commented Jake Ward, Business Development Director, Groovy Gecko. “Coupled with the ready built social network and the autoplay feature, Facebook is set to become a serious rival for the social video platforms.”

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