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German on-demand service Maxdome is hiring staff to boost personalised recommendations as it fends off OTT rivals Netflix and Amazon Prime.
“Even the best algorithm could not satisfy our users,” said Maxdome’s co-chief Filmon Zerai, told Reuters referring to the way Maxdome, owned by German media group ProSiebenSat.1, and its competitors currently generate consumer options.
A survey by Maxdome showed almost 60 per cent of users were frustrated with the time taken to search for what they wanted so it has hired a seven-strong editorial team to give its platform the look and feel of a magazine.
The German SVoD market grew 13 per cent last year to €229 million, according to estimates by German broadcasting association VPRT.