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Grass Valley, Cisco collaborate on workflow

Grass Valley, a Belden Brand, has entered into a Memorandum of Understanding (MOU) with Cisco to develop IP workflow solutions for broadcast that will improve customers’ business agility. The MOU creates an environment for widespread collaboration between the two companies, covering IP networking, virtualised computation and security solutions. Of particular note is the more immediate plan to develop a solution that combines the strengths of Grass Valley’s Broadcast Data Centre architecture with Cisco Media Blueprint solutions comprising IP-based, virtualised, and media-aware network infrastructure and applications based on open IP standards.

“These are changing times, and broadcasters are looking for solutions that are powerful, yet interoperable and affordable,” said Mike Cronk, senior vice president of strategic marketing, Grass Valley. “Working closely with Cisco to develop IP solutions, especially ones that rely on the new virtualised network core, will provide our customers with enormous benefits as they look to improve their existing workflows or build new greenfield sites that help them take advantage of new business models and distribution schemes.”

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