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Kaltura, a video technology provider, and Encompass Digital Media, a global technology services company delivering end-to-end video solutions, have partnered to offer OTT media companies an end-to-end managed TV platform. The new offering combines Encompass’ media content acquisition, processing and distribution services with Kaltura’s multi-screen OTT service management, monetisation and engagement capabilities. This integrated OTT solution enables content owners, networks and media companies to solidify their direct to consumer strategy by offering OTT services to new markets, while monetiding their content in a multitude of ways.
“While the barriers to entry for media companies and content aggregators looking to launch a direct-to-consumer OTT TV strategy may appear to be low, the reality is that many of the technology options available today are entry level at best. Launching and running a premium service that will attract and retain consumers requires a more sophisticated approach. By partnering with Encompass, we can offer OTT providers a powerful, scalable and flexible end-to-end platform that will let them quickly launch a great OTT TV service anywhere in the world,” commented Ron Yekutiel, Kaltura Co-founder, Chairman and CEO.
“We are excited about the Encompass and Kaltura partnership and our combined ability to deliver a cost-effective managed OTT solution enabling content owners, networks and service providers to reach new markets, monetide content and increase revenue,” added Chris Walters, CEO of Encompass.