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“Broadcast is alive, well, and continues to deliver value in today’s fragmented ecosystem,” asserted Howard Horowitz, president of Horowitz Research, at the Online Video Conference at the NAB Show in Las Vegas. In a presentation based on the research firm’s latest consumer data –The Value of Broadcast Content in Today’s Multiplatform World – Horowitz showed that since 2010, the percentage of TV viewers who stream at least some of their TV content has risen from 15 per cent at the beginning of 2010 to 57 per cent in January 2016.
“There is no denying that we are in an age of disruption,” Horowitz asserted.
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