Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, is powering regional and international live-stream broadcasts for two of Australia’s major sporting franchises, the National Rugby League (NRL) and the National Basketball League (NBL). The customers are the first to utilise the new Ooyala Live solution, helping them have more engaged viewers, expand their fan base and gain revenue throughout Australia and beyond.
Ooyala Live is an out-of-the-box solution that allows premium content providers to live stream content to any device, the web or in-app experience. Ooyala Live supports streaming linear TV or live events, either ad-hoc or scheduled, with live-to-VoD capabilities.
Ooyala is also an official Media Solutions Partner with Facebook, allowing Ooyala Live customers to syndicate their official live broadcasts and videos streams to Facebook Live.
“Ooyala Live is an agile and easy-to-use solution allowing production teams to quickly set up live channels and stream within minutes, without sacrificing the quality or functionality our customers demand,” said Ooyala Senior Vice President of Products and Solutions, Belsasar Lepe. “As smartphone adoption continues to swell across the globe, content providers have a massive opportunity to deliver live streams to mobile screens, especially sports providers, and the NBL and NRL are shining examples of recognising and capitalising on the growth of mobile viewing today.”