Discovery takes stake in RugbyPass
April 27, 2016
Discovery Communications has confirmed an agreement to acquire a minority stake in RugbyPass – a digital content platform that reaches rugby fans across 23 Asian markets.
To further boost the RugbyPass offering to fans, select content from Discovery-owned Setanta Sports Asia will be immediately available to all RugbyPass subscribers.
Launched in Asia in February this year by Coliseum Sports Media (CSM), RugbyPass offers fans one destination to watch the key rugby action including Super Rugby, Aviva Premiership, European Champions Cup and British Lions Tour in New Zealand in 2017 – all in HD online or any app-enabled device.
Arthur Bastings, President and Managing Director of Discovery Networks Asia-Pacific, commented: “In partnership with CSM, our investment in RugbyPass will provide sports fans with greater access to the world’s best rugby competitions, making content that they love available on more screens, when and wherever they choose to watch it.”