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NBCUniversal International Networks and MediaWorks have announced the formation of a joint venture, to introduce Bravo – a new free-to-air television channel – to New Zealand. MediaWorks’ channel FOUR will transform into the entertainment-lifestyle brand Bravo, in July 2016. *
The new JV is a major milestone for NBCUniversal International’s business in New Zealand as the company invests in local growth in the region to compete even more effectively and build profile with local advertisers and viewers. Bravo New Zealand will be headquartered at MediaWorks’ Auckland offices.
Bravo will air programming focussed on the network’s passion points of glam, design, food and pop culture. Some of the most popular international franchises will call Bravo home, including Top Chef and The Real Housewives.
“Asia-Pacific is an important growth region for NBCUniversal International and we are extremely pleased to have the opportunity to invest further in New Zealand,” commented Belinda Menendez, President, NBCUniversal International Distribution & Networks. “Having enjoyed a long-standing, strong relationship with MediaWorks, we are excited to expand our relationship in order to bring Bravo – a premier free-to-air entertainment-lifestyle channel – to the market.”