The six leading pay-TV operators in the US as ranked in the informitv Multiscreen Index maintained their subscriber numbers in the first quarter of 2016, with a net gain of 33,000 video customers. These six operators still have a total 78.31 million video subscribers between them.
AT&T U-verse reported the largest loss of video subscribers. AT&T has been promoting the services of its DirecTV subsidiary, which made the greatest gains but fell short of making up the difference by 54,000. Between the two services, AT&T still has 25.34 million video customers, making it the market leader in the US.
“Considering concerns about cord cutting, the leading pay-television services in the United States are managing to hang on to their television customers,” said Dr William Cooper, the editor of the informitv Multiscreen Index.
“Although slightly down from their peak a year ago, these six operators are still reporting more television customers between them than they had four years ago.” added informitv analyst Dr Sue Farrell.