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Nielsen has announced that Univision Communications, a multimedia company serving Hispanic America, has signed an agreement for Nielsen’s National and Local Digital in TV Ratings services. Univision and UniMás Networks as well as local affiliate stations will receive audience estimates of linear television content viewing on mobile and computer devices. The audience contributions from the digital devices will be included in the TV ratings.
With this agreement, Univision Network and UniMás are the first Spanish-language broadcast networks to include Nielsen’s digital audience measurement in their TV ratings.
“In this ever-changing media landscape, it is key for us at UCI to always look at how we measure our audiences and do so comprehensively. This agreement with Nielsen enables the opportunity to extend the work we do to bring together the best audience and be in front of the curve of content consumption habits regardless of platform, linear or digital. We are thrilled to be among the first players to use this level of measurement,” said Jed Meyer, Executive Vice President of Corporate Research, Univision Communications.