Grass Valley, a Belden Brand, has announced the appointment of Neerav D. Shah as the company’s new senior vice president, strategic marketing. Shah most recently held executive and senior leadership positions at ARRIS and Verimatrix, two companies with expertise in developing solutions to deliver and monetize multiplatform content—a growing priority for Grass Valley customers. Shah and his team will be responsible for refining Grass Valley’s product strategy and market positioning to ensure alignment with the rapidly changing needs of the global broadcast community.
“The broadcast community is undergoing a substantial shift—both in the migration to IP infrastructures and in the need for content to be delivered to multiple platforms simultaneously,” said Marco Lopez, Grass Valley’s president. “Neerav’s expertise in these areas and his ability to navigate complex technology transitions will pay real, immediate dividends for our customers and enable us to meet the changing needs of our core market.”