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Streaming is the new norm for US millennials, according to the State of Cable & Digital Media 2016 report from Horowitz Research. Millennial (18-34 year-old) TV content viewers report spending 54 per cent of their TV viewing time streaming and just 25 per cent live. Across total TV content viewers 18+, the picture is flipped: 50 per cent of viewing is live and 29 per cent is streamed.
The Horowitz study, conducted annually, has been tracking
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