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The National Football League (NFL) and YouTube have announced a renewal to their strategic partnership, strengthening the relationship between the sports league and online video platform.
Since launching its channel in 2015, NFL content on YouTube has garnered almost 900 million views. As part of the multi-year renewal, the official NFL channel on YouTube will contain an expanded amount of content, providing fans an even greater variety of NFL video to watch.
Today, the NFL’s official channel on YouTube carries game previews, in-game highlights, post-game recaps as well as clips featuring news, analysis, fantasy football advice, and other select content from NFL Media properties.
As part of the renewal, and for the first time ever on YouTube, the NFL will make available some of the most exciting games in NFL history. Three of the most memorable games for each of the 32 clubs in the NFL will be posted to the NFL’s official channel on YouTube prior to the start of the 2016 season. Additionally, more NFL content, including game highlights uploaded to YouTube while games are in progress, will be available through Google Search.
“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”