Portuguese pay-TV operators MEO (Portugal Telecom), Vodafone Portugal and NOS are focusing on Ultra HD technology, which provides four times higher image quality than Full HD.
Ultra HD content is already available with all operators, while MEO is the first to provide a 4K set-top box, certified by Mediaroom, to its fibre customers for €5.50. All customers subscribing to the service will be able to purchase a 43-inch Samsung 4K TV set for €13.99 per month.
The new MEOBox 4K will provide access to some of the main sports events, 4K channels and on-demand content. Subscribers will be able to watch the eight most important matches of the European Football Championship on the RTP 4K channel and the Champions League final in Ultra HD on the Sport TV channel.
Thanks to a partnership with satellite operator Hispasat, MEO satellite customers will be able to access 4K channels MCS TV 4K and Hispasat 4K as well as videos via the 4K Experience app.
Vodafone Portugal will soon launch its own 4K Box, while NOS is expected to soon announce its own plans. Both operators will also carry the new RTP 4K channel that will be launched for the Euro 2016 tournament in France.