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Peer-to-peer file sharing protocol and software company BitTorrent has unveiled a multichannel app for live and linear programming, which it says solves provisioning and lag time problems for live online broadcasting. It features free tier of channels spanning news, sports, music, tech, and youth culture.
BitTorrent says it has changed the way the Internet works, and more than once. “We are about to do it again with our sights firmly set on fixing the way live video streaming works,” it says, noting that there has been enormous innovation in the distribution methods for pre-recorded video content on the internet. “This has changed the way people watch scripted TV and movies. Unlike on-demand video streaming, which has established itself as a reliable consumption method, livestreaming broadcast is an ongoing problem in terms of both performance and monetisation,” it notes.
According to BitTorrent, live television is a communal event that is shared by a society. The vast majority of the most watched television in the history of the medium have been live sports, news, and events, simultaneously consumed. “Yet, there has been very little innovation around the distribution of live video on the Internet,” it suggests.
“Today we’re unveiling a solution to these problems: BitTorrent Live, a multichannel, live and linear video streaming platform spanning news, sports, music, tech, and youth culture,” it says.
“Powered by our proprietary and patented peer-to-peer live streaming protocol, BitTorrent Live allows for large audiences to view live video with sub 10-second latency and without the need for an expensive CDN or pre-provisioning. With BitTorrent Live, every viewer is also a broadcaster. This allows the video stream to remain strong and for the broadcast to be as scalable as traditional Over-the-Air TV,” it advises.
“Last year Bob Bowman (head of MLBAM) told Walt Mossberg in regards to the difficulty of large scale live video streaming of sports, declaring, ‘Is that a business model or is that a stunt? I don’t know?’ Well, BitTorrent Live is the platform that can turn large scale live streaming into a business model,” declared Erik Schwartz, VP of Media, BitTorrent Live
BitTorrent Live Programming
A free tier of programming will be available at launch, with linear channels that contain live events, including:
“We’re just getting started, so stay tuned,” says BitTorrent, advising that additional channels will follow, including subscription based, ad supported, and Pay-Per-View premium tiers.