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Cadent Technology, formerly BlackArrow, a provider of data and advertising solutions for the pay-TV industry, has joined the Reference Design Kit (RDK) Community. Within the community, Cadent Technology, who has previously deployed advertising solutions for on-demand and multiscreen experiences across their 40 million household footprint, will primarily focus on Linear Segmented Advertising that inserts targeted ads into live and time-shifted experiences on the RDK-V (Video) software.
“It’s an exciting time to join the RDK community,” says Stephanie Mitchko-Beale, COO & CTO of Cadent. “The RDK’s standardised stack and collaborative methodology help us develop advanced advertising solutions that can be seamlessly integrated into our customers’ existing infrastructure.”