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In celebration of Streaming Day on May 20th, streaming platform specialist Roku has released findings from a recent omnibus survey on the streaming habits of British consumers. According to the survey results, the impact of streaming entertainment amongst consumers is prevalent. More importantly, consumer behaviour is changing in order to accommodate streaming ‘FOMO’, or ‘Fear Of Missing Out’. In some cases, streaming entertainment held higher value than some personal daily habits or social interactions.
The survey, by MACRO, was conducted from April 27th to May 1st on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the US, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an effect on daily habits, with many willing to sacrifice parts of their daily routine for a week in the name of streaming television shows and/or movies on their TVs.
Streaming Day celebrates the introduction of the Roku player, the first device ever to stream Netflix to the TV, in 2008. It serves as a day for consumers to stream freely.