Kaltura, a video technology provider, has announced the launch of the Kaltura Video Platform as a Service (VPaaS), claiming it to be the world’s first specialised cloud video service, enabling organisations to build and rapidly deploy any video application, workflow and experience. Kaltura VPaaS lets SaaS providers, integrators, in-house teams in large organizations and developers everywhere to quickly add video capabilities and easily integrate video as a native data type into existing platforms and workflows by leveraging the Kaltura APIs, SDKs and developer tools for their specific needs.

“Video is a new data type. It is the biggest data asset in the cloud as measured by storage, bandwidth and computing resources. Until today there has not been a cloud offering that provides a self-service platform with elastic flexibility coupled with the end-to-end capabilities needed to handle video as a native asset – from ingestion through enrichment, delivery, analytics and experience – while allowing developers to easily tackle the challenges of dealing with video at scale, and tightly integrated within their systems,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO.

“With Kaltura VPaaS, customers as diverse as integrators, technology providers, SaaS companies, tech and media start-ups, media companies, telcos, retailers, insurance companies, and healthcare organisations can streamline and then accelerate their use of video quickly and cost-effectively using one single video platform that caters to all use cases,” adds Yekutiel.

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