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iN DEMAND renews agreement with SES

SES has announced that iN DEMAND has renewed a cornerstone capacity agreement for continuing delivery of its HD professional sports packages and PPV events to cable audiences across the Americas.

The company has retained two C-band transponders on the SES-3 satellite, located at the centre of the orbital arc over the US. The SES-3 satellite plays an integral role supporting iN DEMAND’s PPV business and the delivery of professional sports packages, including MLB, the NBA, the NHL, football, boxing, MMA, wrestling and entertainment events to more than 60 million digital cable households across the region.

“Our business relationship with SES requires a high level of flexibility and adaptability, and the delivery of thousands of live sporting events to PPV audiences has no room for error,” explained John Vartanian, Chief Technical Officer at iN DEMAND. “iN DEMAND’s leadership is owed in part to the invaluable insight and input of SES, helping us anticipate and solve the challenges of massive content delivery. After three decades, we continue to count on SES for their industry knowledge and reliable satellite capacity.”

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