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F1, Tata developing F1 VR experience

Tata Communications, the official connectivity provider to  Formula 1, is launching the 2016 F1 Connectivity Innovation Prize, and unveiling the first challenge of the competition.

The aim of the $50,000 prize is to inspire fans worldwide to harness their technical know-how and passion for F1 racing to drive innovation in the sport through two technology challenges. This year’s challenges will focus on how virtual reality (VR) or augmented reality (AR) technologies could be used to make the sport more immersive for fans, and help the teams work more effectively together in the run-up to and during each Grand Prix.

The first challenge, set by Formula One Management, calls on technology enthusiasts to develop a solution that uses VR and AR to enable fans at home to experience a Grand Prix virtually. The solution should allow fans who are not at the live event to immerse themselves into the world of F1 racing.

John Morrison, Chief Technical Officer of Formula One Management and one of the judges, says, “We want to give as many fans as possible the opportunity to experience first-hand the thrill of a Grand Prix – and VR or AR could enable us to do just that. These technologies represent the next big innovation opportunity for the sport. In the not-too-distant future, they could enable fans to get virtually transported to a Grand Prix, complementing and enriching the race experience.”

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