Ostmodern, the broadcast content and VoD specialist, has revealed its key role in the launch of maxdome’s redesigned SVoD service. The architects behind the redesign, Ostmodern delivered a strategy to introduce a human feel to the platform. This approach made it possible for maxdome to refresh its core business offering and differentiate against national and international competition, including Netflix and Amazon Prime Video.
Ostmodern supported Maxdome in creating the new UI design, and also developed a strategic direction for advanced engagement on the platform. This included an editorial-led approach to viewer recommendations, helping maxdome drive content discovery and escape the problem found by other VoD services where viewers only ever explore a small part of the overall library. Ostmodern’s involvement focused on enhancing engagement and informing a change in viewer behaviour, since the new maxdome SVoD platform was built on a completely redesigned user interface. Ostmodern helped to design this so that it supported maxdome’s shift towards a human editorial recommendation engine from the ground up, simplifying navigation across all devices and offering an experience that goes above and beyond what’s available from other market players.
“The re-launch of maxdome’s SVoD service has been our most ambitious project to date, made all the more challenging by the timeframe,” said Filmon Zerai, Managing Director and COO at maxdome. “We had an idea of what we wanted to introduce, but needed a partner that could articulate our vision and turn it into reality. Ostmodern’s strategic grasp of the VoD market, unique insight into how viewers behave, and its approach to UX and design made this possible.”